Title: SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY Salary: $5,328.00 - $6,477.00 Posted: 03/13/2013
Join us as part of the California Health Benefit Exchange (HBEX) a new Department which will improve the health of all Californians by assuring their access to affordable, high quality care. We are looking for enthusiastic and motivated individuals seeking a Senior Marketing Specialist position to join our team.
We have multiple vacancies in the following Program Area:
MARKETING RESEARCH AND EVALUATION UNIT
Under general direction of the Marketing Strategy and Outreach Manager, Staff Services Manager II (SSM II), the Senior Marketing Specialist will function as a high level independent specialist who performs the most difficult, complex, and sensitive marketing work, assuming responsibility for major activities central to the mission of Covered California. The position will also lead and oversee a group of Marketing Analysts or Specialists.
Develop and lead execution of a marketing strategic plan. Partner closely with Sales Channels and develop enabling strategies to drive membership growth and expansion of distribution channels, including Assisters, Agents, and other Strategic Partners. Support community outreach initiatives and expansion of targeted messages by community.
Drive the evolution of Covered California Brand guidelines and communicate changes internally and externally with partners and stakeholders. Direct the annual business review and conceive, develop, and recommend marketing objectives and strategies and supporting budgets to the Covered California top management. Give strategic direction and review to agency staff contracted to provide advertising, public relations, and consumer promotions. Develop strategic direction and manage the new product development process.
Conduct focus groups with target customer groups to obtain feedback on the voice of the customer. Oversee development and implementation of the largest promotional campaigns and activities. Recommend specialized communication and marketing strategies to support the Covered California.
Knowledge of principles, practices, and trends of product marketing, development and management.
Knowledge of principles and practices of market research and analysis.
Knowledge of alternative approaches to successful product marketing.
HBEX offers convenient transportation options, including light rail, garage parking, ATM located in the building, shopping, a variety of nearby restaurants and a farmers market during spring and summer.
The Exchange is fast-paced with a need for creativity, self-motivation and organizational skills. If you are interested in a challenging, opportunity in a highly team oriented environment you are encouraged to apply.
Please submit a State Application (STD 678) - Clearly indicate the position you are applying for and the basis of your eligibility in the Explanation section located at the bottom of page one.
Positions are pending establishment.
Benefits information can be found on the CalHR website, calhr.ca.gov, and the CalPERS website, www.calpers.ca.gov
Senior Marketing Specialist -San Francisco (Multiple PSN)
801 - 350 - 9073 - VAR
California Health Benefit Exchange
Final Filing Date:
California Health Benefit Exchange 560 J Street, Suite 290 Sacramento, 95814
If you are not a current or former State employee, you must first take an examination to obtain list eligibility. This does not apply to Student Assistant vacancies.
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The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.